‘My economy’ mindset sparks a new approach
Maeve HoseaOur panel of experts, in association with Blue Marlin, discuss how the industry can best respond to the post-recession environment and its effect on consumer purchasing attitudes.
Our panel of experts, in association with Blue Marlin, discuss how the industry can best respond to the post-recession environment and its effect on consumer purchasing attitudes.
AG Barr, the soft drinks group that earlier this month announced its intentions to merge with Britvic, has marked a drop in pre tax profits in the financial half year as it increased investment in its core brands ahead of the proposed tie up.
Lucozade is launching a low sugar variant to target heath conscious older consumers as it boosts its NPD outlay to widen the appeal of a sports and energy category in sharp decline.
Rival fizzy drinks marketers should look to work together to create a cross-industry marketing campaign to educate consumers on low and no-sugar options or else risk their sales falling flat as consumers become increasingly health-conscious, according to analysts at Mintel.
As big corporates tailor their marketing structures to fit new business conditions, the skills they require of marketers are also changing, reflected in the emergence of specialist jobs. Here’s how to get one.
Innocent is set to launch a £3m marketing campaign to support its juice range, a push that continues the “Tastes Good, Does Good” theme it launched in January as the brand looks to drive more “emotional engagement” with its advertising.
It is often said that marketing does not reflect the diversity of multi-cultural Britain but the past week has seen several calls for marketing departments to be more representative or risk failing to meet the needs of their customers.
From native advertising, to real-time marketing, to keeping ‘agencies that lie’ at bay, we pick out the best moments from #AWE2014.
Advertising Week Europe 2014: The CMOs of William Hill, Britvic, RSA and Pernod Ricard shared their tips today (3 April) on how marketers should best handle the “partnership of non-equals” they have with agencies.
What is a chief marketer in 2014? I’ve been busy hosting sessions and taking part in panels at this year’s Advertising Week Europe in London – see our cover feature for details – and I’ve come up with four things you need to know about the chief marketing job right now.
Coca-Cola is taking on Britvic’s Robinsons with a “significant” marketing investment in a new product, Oasis Mighty Drops.
World Federation of Advertisers (WFA) president and Pernod Ricard CMO Martin Riley has challenged marketers to redefine “brand conversations” with fans and gain a social conscience or risk being toppled by a “Wikileaks” moment of their own making.
Marketing Week delves inside the minds of CMOs and finds that understanding data, finding talent and being relevant to their jobs are their key concerns.
Birds Eye is using consumer data to shift from product-based to occasion-based marketing in a bid to change consumer perceptions of the frozen food sector.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
A slew of “heavyweight” promotions and advertising campaigns designed to reassure price conscious shoppers they were getting value for money helped boost UK soft drinks sales past the £10bn mark for the first time in 2013.
Advertising Week Europe 2014, which Marketing Week is partnering, is now in its second year and takes place this week. So what do marketers need to know about the festival? We offer you an essential guide to our own content and other highlights.
The Post Office has appointed insurance group RSA’s top marketer Pete Markey into the newly created position of chief marketing officer.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Tango, the Britvic-owned fizzy drink, is to extend the brand into a range of shower gels that will be targeted at supermarkets.