Britvic casts further doubt over AG Barr merger
Seb JosephBrtivic has cast further doubt on its proposed merger with Scottish rival AG Barr after insisting its future as a standalone business is “bright”.
Brtivic has cast further doubt on its proposed merger with Scottish rival AG Barr after insisting its future as a standalone business is “bright”.
The proposed merger between Brtivic and AG Barr has been called off after the former rejected the latter’s most recent partnership proposal.
Following his first few months as president of ISBA, Britvic CEO Simon Litherland spoke at ISBA’s Annual Conference today (11 March) to set out the main priorities and issues the advertising body will face this year. Marketing Week caught up with Litherland after he had delivered his opening address to talk about declining trust in advertising, the importance of building open conversations with consumers and how the outcome of the upcoming election could affect the industry.
Britvic has appointed Kevin McNair, previously head of foods for Unilever’s North America market, to the role of GB marketing director as it looks to expand across categories by driving innovation in the adult soft drinks market.
An Instagram ad by Britvic that showed reality TV star Millie Mackintosh promoting one of its products has been banned by the Advertising Standards Authority (ASA) after not making it clear the video was an advertisement.
Britvic is determined to adapt to current changes in consumer demand for healthier soft drinks, as it seeks to reduce the average number of calories in its products further in 2016 and launch more brand campaigns pushing its health credentials.
This year is looking distinctly more digitally focused for Britvic, according to its CMO Matt Barwell. But when it comes to execution, strong creative concepts will remain at the heart of business.
Britvic is launching a new campaign for Purdey’s as it aims to respond to consumer demand for energy drinks ‘without the high and low’, and increase its share of the adult non-alcoholic drinks market.
While many companies try to innovate, they are often doomed to fail. But according to senior marketers at Unilever, Britvic and L’Oréal there are various steps brands can take to ensure their product makes it through the critical first two years – from taking a closer look at customer behaviour to having a wider purpose.
A Marketer’s Best Friend: The close alignment of marketing and procurement is enriching Britvic’s agency relationships and producing stronger creative work.
Britvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Greggs, Grand Prix winner Britvic, and Tesco chief customer officer Alessandra Bellini, who has been crowned ‘Marketer of the Year’.
The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort.
Britvic has launched an ‘incubator company’ in a bid to target health-conscious adults with new premium soft drinks, moving away from “big bucks advertising” in favour of a grass-roots approach.
From innovative pursuits to personalisation, Marketing Week finds out what brands like O2 and Britvic can teach marketers about forming long-lasting customer relationships.
Britvix has announced the acquisition of Brazilian soft drinks company Empresa Brasileira de Bebidas e Alimentos SA, known as “ebba”, in a move to extend and introduce Britvic’s brands to new markets.
Britvic is looking to bring in new consumers across its categories by making a play in adult drinks as it looks to “matter to more people” and become a leader in all demographics.
Britvic has signed its first major global deal with the organisers of obstacle course Tough Mudder that will see it launch a children’s version of the event in an effort to push its “adventurous play” position across the world.