Ocado credits discounting and customer acquisition strategy for return to revenue growth
Chris SutcliffeThe online grocery company cites a 6.6% rise in active customers and discounted pricing for strong Q3 results.
The online grocery company cites a 6.6% rise in active customers and discounted pricing for strong Q3 results.
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The plant-based dairy alternatives shelf has become crowded; however, 40-year-old market leader Alpro believes it is its product that will help it stand out versus newer brands, rather than flashy advertising.
The FMCG giant has created a ‘coalition of partners’ to help content creators feel more confident when posting about sustainability.
Amid mounting pressure on the government to tackle the widespread use of disposable vapes, widely considered to be marketed at children, the ASA has announced a string of ad bans.
Return on marketing investment cannot solely be judged by whether volume sales grow, Unilever CFO Graeme Pitkethly has told an audience of investors and financial analysts.
Enhanced data capabilities have enabled Coca-Cola to understand better where and how its growth is generated, CEO James Quincey says.
Shadow Minister for Children and Early Years, Helen Hayes, wants to ban vape brands from marketing at children.
The ad has the potential to kick-start sales for the AB InBev-owned beer brand following the backlash it received after partnering with transgender model Dylan Mulvaney.
The drinks giant is using technology to optimise how its marketing and promotional spend is deployed as it looks to get higher returns on its consistent level of investment.
Beauty business Coty, which owns brands including Max Factor and Rimmel, is using data to determine where it can make price increases without seeing drops in demand.
Weetabix is a brand that has been unafraid to experiment with its marketing team structure and allow talent to move across business functions, something which marketing director Francesca Theokli says sets it apart.
The brewer says it will step up marketing spend as an absolute sum but will take a targeted approach and only deploy the investment in areas where it is confident it will see strong returns.
Weetabix’s marketing lead Francesca Theokli on why a breakfast cereal sponsoring football makes more sense than you’d think – and why marketers hold the key to navigating the economic downturn.
There is an “evident loophole” in rules allowing brands to create “pester power” for sugary products through packaging which appeals to children, says Action on Sugar.