Speed limits
Marketing WeekAdvertisers have found ways to dodge restrictions on using images of speeding to sell cars, but the ASA’s decision to ban the Jaguar XK8 ad heralds tighter curbs ahead for the emotive selling point.
Advertisers have found ways to dodge restrictions on using images of speeding to sell cars, but the ASA’s decision to ban the Jaguar XK8 ad heralds tighter curbs ahead for the emotive selling point.
Peugeot director of advertising and sales promotion Kel Walker is to take up a sales position. He will be replaced by a member of the Peugeot family. Walker, who has held his post for six years, is to become operational regional director. Based in the car company’s central region, he will be responsible for 100 […]
DaimlerChrysler has handed its global media planning business to DCMA, the joint venture between CIA Medianetwork and FCB. The UK business, which has a total media spend of &£30m, will be handled by BJK&E Media, which represents DCMA in the UK. The move follows DaimlerChrysler’s appointment of DCMA as global media buyer last year. In […]
Volvo’s restructure of its marketing, which is being centralised across Europe, has triggered the departure of UK head of marketing Sarah Buckle. Buckle has opted to leave the company because her role after the restructure would have involved more travel. Under the terms of the restructure, Volvo is clustering marketing departments in each European country. […]
Despite mounting pressure, the car industry refuses to lower prices and drop its control over dealers. But they have good reasons not to, says Alan Mitchell.
Mitsubishi Motors has hit out at the Daily Mail for refusing to carry a series of pricing ads which knock other car manufacturers. The Daily Mail took exception to five ads which specifically criticised rival car models. Included in these were the lines: “You could buy an Astra Envoy, but why spend years in therapy?”, […]
Channel 4 is seeking a new sponsor for its entire sports programming because Volkswagen has decided not to renew the &£3m deal. The car manufacturer, which has been contracted to Channel 4 for two years, believes that the sponsorship has served its purpose. The contract comes to an end in May. Volkswagen communications manager Bernard […]
Used car supermarket Concept Automotive Services has appointed Yellow M to handle a &£5m campaign rebranding it as CarLand. The company previously used Caters, which specialises in ads for the specialist press. The outdoor, radio, press and direct response television ads will break next month. The company is also launching a Website – carland.co.uk – […]
Mitsubishi Motors has hit out at the Daily Mail for refusing to carry a series of pricing ads which knock other car manufacturers. The Daily Mail took exception to five ads which specifically criticised rival car models. Included in these were the lines: “You could buy an Astra Envoy, but why spend years in therapy?”, […]
BMW Group has moved one of Rover’s senior marketers to head its Mini/MG division, and is seeking an advertising agency to handle next year’s launch of the new Mini. John Edwards, Rover brand director, has been promoted to the role of managing director of Mini MG. He will report to Gabriele Falco, who is the […]
Car manufacturer Mazda, has drafted in a well-known marketing consultant to act as marketing director after the company failed to fill the position, which has been vacant for nearly a year. Alexei Orlov, the former marketing director of Volvo, is now acting as marketing director at Mazda and overseeing Mazda’s marketing department three days a […]
Motor-racing team Arrows Formula One is hunting for its first marketing director as part of plans to boost the company’s commercial operations. The business is also seeking a head of licensing and merchandising, and an e-commerce development manager. The move has been instigated by Arrows’ new management line-up of chief executive Keith Shepherd, and chief […]
BMW Group has moved one of Rover’s senior marketers to head its Mini/MG division, and is seeking an advertising agency to handle next year’s launch of the new Mini. John Edwards, Rover brand director, has been promoted to the role of managing director of Mini MG. He will report to Gabriele Falco, who is the […]
Volvo’s global vice-president of marketing and communications has left to join a Swedish consultancy. Hans Krondahl, who was second in command to global head of marketing Dieter Laxy, is to join Semcon Education. Semcon is part of the same consultancy group that former Volvo global marketing chief Knut Simonsson joined last year. Volvo has seen […]
Virgin has appointed Roose & Partners and Manning Gottlieb Media to handle the £2m advertising launch of its new discount car site Virgincars.