Superdrug on ‘shaking up’ the health and beauty loyalty market
Josh StephensonSuperdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
Superdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
The Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
From becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year has had a year to remember.
Kenvue is the consumer health spin-off from pharmaceutical business Johnson & Johnson. CEO Thibaut Mongon has touted the power of the “affinity” consumers have to its brands, which include Neutrogena and Listerine.
Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.
Esi Eggleston Bracey, who headed up Unilever’s USA business, will take on the new role of chief growth and marketing officer – a departure from predecessor Conny Braams’ chief digital and commercial officer title.
The perennial problem for any whisky brand is how to attract new customers. As the category continues to recover from a post-Covid slump, three whisky brands tell us how they are looking to grow the market through a younger audience.
Consumer goods giant P&G is banking on its ‘product superiority’ to allow it to continue to raise prices as it returns to volume growth.
Entrants to this year’s award were challenged to authentically represent LGBTQIA+ people in their ads, with the brief producing “probably the strongest set of entries” in its seven year history.
At the IPA’s EffWorks Global 2023 event, panelists raised hopes about the efficacy of retail media – if marketers can determine whose responsibility it is.
Speaking at EffWorks, Magic Numbers and VCCP presented the case for challenger brands to be aggressive while consumers tighten their pursestrings.
Anna Braithwaite, M&S’s top marketer for clothing and home, says the brand is back on track now it has the right balance between style, quality and value.
Molson Coors CEO Gavin Hattersley said the change in market share in favour of its Coors Light and Miller Lite brands represented a ‘permanent shift’ in the US beer market.
Following a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.
McVitie’s claims to be the “definitive” UK biscuit brand, but its marketing director James King says it can’t afford to not invest in its position, as it launches a new masterbrand campaign.