How La Vie plans to survive the decline in plant-based meat
Molly InnesDespite 2023 being a rough year for plant-based meat brands, La Vie’s CMO believes it can ride the wave, citing 18% brand awareness and 144% year-on-year growth in the UK.
Despite 2023 being a rough year for plant-based meat brands, La Vie’s CMO believes it can ride the wave, citing 18% brand awareness and 144% year-on-year growth in the UK.
Most marketers seek ads that deliver instant, one-off success, but the ideal campaign is an idea that runs indefinitely while only the execution changes.
Enhanced data capabilities have enabled Coca-Cola to understand better where and how its growth is generated, CEO James Quincey says.
The ad has the potential to kick-start sales for the AB InBev-owned beer brand following the backlash it received after partnering with transgender model Dylan Mulvaney.
The confectionery giant has appointed its first chief customer officer to “develop and consolidate” its consumer strategy across Europe.
The drinks giant is using technology to optimise how its marketing and promotional spend is deployed as it looks to get higher returns on its consistent level of investment.
Club Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
The brewer says it will step up marketing spend as an absolute sum but will take a targeted approach and only deploy the investment in areas where it is confident it will see strong returns.
There is an “evident loophole” in rules allowing brands to create “pester power” for sugary products through packaging which appeals to children, says Action on Sugar.
Experienced FMCG leader and former marketer, Carlos Abrams-Rivera will take over as CEO of Kraft Heinz in January.
Deliveroo is being more targeted in how it delivers promotions and stepping up its focus on value in marketing communications in order to boost consumers’ value perceptions of the brand.
CEO Gavin Hattersley claims Coors Light and Miller Light together are now 50% larger than Bud Light since last year.
Doug Martin has been at the company since he joined as an intern, which has allowed him to acquire the “completely different skillsets” of growing brands and enabling new ideas.
Diageo upped marketing spend by almost 6% in the last year, driving strong growth for brands like Guinness and Johnnie Walker. Despite the uplift, spend increased at a slower rate than previously.
Heineken saw profits plummet in the first half of the year as it suffered from price-driven volume decreases. But its CEO has defended the tactic, insisting any volume decrease will be temporary thanks to the “power” of its brands.