MW Live: Birds Eye chief executive Martin Glenn called on marketers to address their reputations both with consumers and the financial community at today’s Marketing Week Live event (July 1).
Anheuser-Busch InBev could be ready to sell its Tennent’s beer brand in a bid to reduce debt.
Anheuser-Busch InBev plans to boost marketing investment after acknowledging the “vital” role it played in lifting first-half revenues.
Anheuser-Busch Inbev has appointed two Publicis Groupe agencies to handle global creative duties for its Beck’s brand.
Diageo’s legal action against Sainsbury’s over the supermarket’s alleged copying of its Pimm’s brand could have “far-reaching” implications, say legal experts. The drinks giant has issued legal proceedings against the retailer over an “intellectual property matter” related to Sainsbury’s Pitchers brand (pictured). The supermarket has previously described its gin-based drink as its “own version of […]
Suso Drinks is spurning traditional advertising to instead drive growth through the launch of its first national schools campaign.
Google and Amazon are the big winners in Interbrand’s annual Best Global Brands report with the highest gains in brand value while Coca-Cola remains on top.
Cadbury is introducing recyclable cardboard packaging for its Roses and Heroes chocolates this Christmas.
Anheuser-Busch InBev (AB Inbev) has vowed to increase marketing spend despite revenues dipping by almost 10% in the third quarter.
Heineken UK has withdrawn its White Lightning cider just months after relaunching the brand as a “responsible” alternative to cheaper super-strength white cider drinks.
Heineken has set it sights on revitalising its flagship lager in the UK. New ad agency BBH has to return the beer to a time when it had a strong, consistent brand image. By Archana Venkatraman
Innocent Drink is launching a trial of its smoothies at 80 McDonalds restaurants in the north of England. Its smoothie for kids will be available in Happy Meals in fast food outlets across the North East and Yorkshire from May 2. McDonalds is trialling one variant, strawberry, blackberry and raspberry variant, for six months but […]
McDonald’s has signed a new four-year sponsorship with the Football Association worth an estimated &£12m. The deal sees the fast food chain continue as the FA’s official community partner and extend its rights to cover learning and coaching.