Fat Face rapped by ASA for horse pic
David RattrayThe advertising watchdog has slammed a direct mail campaign promoting the Fat Face clothing brand for depicting an animal in apparent distress.
Regulation/Trade Bodies
Post Office needs to connect to community
David RattrayThe government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]
Marketing body for live events launches
David RattrayLive events organisers are creating a new marketing body to promote the industry.
The COI launches DM operational suppliers review
Marketing WeekThe Central Office of Information (COI) is reviewing its roster of DM operational suppliers.