Find out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]
Find out why ’brand me’ is your winning career move, click here To read what four Marketing Academy scholars say about their personal game plans, click here Troy Warfield, vice-president of family care, Kimberly-Clark Define the organisations you fit with and those that you don’t, according to your personal values. Engage in an element of […]
I am just back from an away day seminar organised by our friends in group compliance. The risk management function is a new one on me but its troops have been granted ’access all areas’ and are slowly wielding their influence. As a senior commercial manager I was invited (well, required in fact) to attend […]
MPs are increasing pressure on the advertising watchdog to ban campaigns featuring airbrushed images if they are found to be ’socially irresponsible’, after two L’Oreal ads were withdrawn for using ’misleading’ images of model Christy Turlington and actress Julia Roberts.
Toyota has been named the world’s greenest brand by Interbrand.
IBM’s global CMO report highlights the growing need for data amid a stuttering economy; with 72% of CMOs worldwide saying budgets are a concern. But when advertising decisions are based on numbers, is the need to be creative lost? IBM’s global study of 1,700 CMOs reports that more than two thirds of chief marketing officers […]
What an incredible week it must have been for all those connected with the News of the World. The paper’s circulation has been declining for a number of years, but I can’t quite remember an iconic establishment brand being discontinued in quite such dramatic circumstances. I once interviewed for a marketing role at News International […]
We’ve had a rollercoaster week with our design agency. I felt the briefing given by the brand team contained the right blend of insight, facts and data and the first phase of the design project was a great success as we worked with the agency to develop the creative brief. Confidence was high, the chemistry […]
The Government has enlisted the help of industry experts, including WPP’s Sir Martin Sorrell, Channel 4 chief executive David Abraham and Martha Lane-Fox, to help with its review of public sector marketing and communications.
The Advertising Association is readying a communication campaign to boost understanding among opinion formers, such as politicians, of the economic and social benefits of advertising.
My comments about the organisational challenges that a department manager faces when a team member goes on maternity leave (MW 26 May) led to a couple of readers accusing me of a secret prejudice against women who decide to have a family. First, I apologise unreservedly if my comments caused offence. This was most certainly […]
Marketing & PR job opportunities fell back in December but rose 26% up year on year, according to Reed’s Marketing Job Index.
BP is attempting to prevent further brand damage from its oil spill crisis by offering to pay for the construction of six sand barriers off the coast of the US state of Louisiana.
Leading CMOs have backed agency calls to pursue creative thinking to help drive sales in times of economic uncertainty.
The Direct Marketing Association is repositioning itself as a modern, digitally attuned trade body that is “open, friendly and welcoming” to marketers.