Read our feature on how to get the most out of NPS Lego Club placed an ad for a marketer in last week’s Marketing Week. Keen to demonstrate just how savvy and ambitious its marketing department is, Lego revealed that it was aiming for 5 million club members by 2015 and a net promoter […]
Saatchi & Saatchi has produced a Youtube film to accompany the print campaign created promoting the Marketing Hall of Legends’ Marketing Academy.
A proposed change to copyright law could force ISPs to block access to content sites such as YouTube.
Political parties could face fines and lost votes if they do not follow data privacy rules when planning direct and digital marketing campaigns in the run up to the general election, according to the information commissioner.
The Health & Safety Executive (HSE) has shortlisted three direct marketing agencies to pitch to work on awareness campaigns, including promoting the problems caused by asbestos.
I’ve decamped to Melbourne, my second home, where I have been hanging out with the in-laws, avoiding the British winter and spending long, sun-filled days at the Australian Open. I couldn’t get tickets for the great Andy Murray disappointment but I was courtside for the women’s final between Kim Clijsters and Li Na on […]
The Labour Party’s reported decision to invest the majority of its comparably meagre campaign war chest in direct marketing could be interpreted as the actions of a hard-up Government limping to its inevitable defeat at the polls in May.
The Labour Party is said to be planning to focus its marketing spend on direct mail in the final two months of its election campaign.
The marketing body created to promote the live events industry will be helmed by CEO Austen Hawkins and will be called FaceTime.
HMV Group combines HMV and Waterstone’s marketing teams Depressing as it was to read the stark details of the COI cuts this week, the news didn’t exactly come as an unexpected shock. The Coalition Government has promised to reduce the deficit and will win plaudits with any tough move it can make, even if it […]
The Office of Fair Trading (OFT) is to investigate several companies that offer consumers cash for their unwanted gold items after complaints about their business practices.
A new study on the impact of marketing on alcohol consumption heavily criticises the evidence base being used to create national health policy and in turn push for further regulation.
Ryanair has reached agreement with the Office of Fair Trading to increase the clarity and transparency of its website and other advertising.
The Institute of Direct Marketing has appointed Adrian Gregory, chief executive of data value management specialist DQM Group, as the new chair of its data and database marketing council.
Even before the obligatory standing ovation that followed Gordon Brown’s rallying call at The Labour Party conference had faded to a clap, pundits and opponents were already questioning how exactly the Prime Minister intended to pay for the raft of new initiatives unveiled.