Senior King Communications creates India Tourism campaign
Senior King Communications is to create the advertising for India Tourism following a competitive pitch. Its first work, a print and poster campaign, will break early next year.
Senior King Communications is to create the advertising for India Tourism following a competitive pitch. Its first work, a print and poster campaign, will break early next year.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.