Spa Life magazine to be launched by Leisurelife Publishing
Leisurelife Publishing is launching a magazine called Spa Life in January. The title will be bi-monthly, priced &£3.50.
Leisurelife Publishing is launching a magazine called Spa Life in January. The title will be bi-monthly, priced &£3.50.
Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]
The Bridge has won the advertising business for learndirectscotland, the Government’s ‘gateway to learning’ initiative. The previous incumbent was Faulds.
There is much debate about whether direct mail works. One of the main arguments against is that mail-drops can end up going to the wrong person (or maybe even a dead person), who is either not interested in your offering or, in the latter case, incapable of responding. The Diary recently received a call on […]
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.