Steve Cumming to leave Carlsberg-Tetley
Carlsberg-Tetley sponsorship manager for lager Steve Cumming is to leave the company in April.
Carlsberg-Tetley sponsorship manager for lager Steve Cumming is to leave the company in April.
Channel 4 is supporting its new live Saturday night show Boys & Girls with a poster and on-air campaign, developed by Michaelides and Bednash, with creative work by Foundation 33.
Generation Media has won the media planning and buying brief for a £2m Prince’s Trust Enterprise Insight advertising campaign, to encourage young people to go into business.
Government bonds outperformed equities in the short and long term, leaving pensions and investors to pay the penalty for a biased securities industry. By George Pitcher Probably the funniest piece of business news of the past week is that Sir Alex Ferguson accidentally wounded the England captain and the world’s most famous football icon, David […]
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.