Supermarkets Code of Practice to be reviewed
The Office of Fair Trading is to conduct a review of the Supermarkets Code of Practice, which governs the relationship between supermarkets and their suppliers.
The Office of Fair Trading is to conduct a review of the Supermarkets Code of Practice, which governs the relationship between supermarkets and their suppliers.
The British Tourist Authority (BTA) is talking to agencies about creating a £4m advertising campaign to promote England abroad and at home. The BTA is to merge with the English Tourism Council on April 1 to form a new body. The new name is not yet known, but the ETC will function as a separate […]
Unilever is planning a further heavily supported extension of its Lynx brand with the launch of LynxDry. The launch is an attempt to steal share from Gillette’s Right Guard deodorant. The launch of LynxDry is likely to be supported by a £7m advertising and marketing spend. The launch budget will be in addition to the […]
Standard Life Bank has shortlisted seven Scottish agencies for its £1.5m advertising account. Incumbent Draft Worldwide did not pitch.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.