TGI Friday’s reviews advertising account
TGI Friday’s, the Whitbread-owned restaurant chain, is reviewing its advertising account, handled by Heresy. The chain recently appointed former Persil marketer Tim Hammond as managing director (MW July 22).
TGI Friday’s, the Whitbread-owned restaurant chain, is reviewing its advertising account, handled by Heresy. The chain recently appointed former Persil marketer Tim Hammond as managing director (MW July 22).
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.