The Groovy Food Company appoints Dutton Merrifield
Dutton Merrifield, the branding and design agency, has been appointed by The Groovy Food Company to work on packaging and brand development for the launch of an organic seed oil, called Cool Oil.
Dutton Merrifield, the branding and design agency, has been appointed by The Groovy Food Company to work on packaging and brand development for the launch of an organic seed oil, called Cool Oil.
Celebrity Worship Syndrome is the latest malady to hit the West. And with one in three of us identified as sufferers, the consequences are dire, warns Iain Murray
Hachette-Filipacchi UK is to relaunch its fortnightly Inside Soap as a weekly from September 2.
Is the demise of Reckitt’s Down to Earth household cleaning brand a sign that consumers no longer care about the environment? asks Daniel Thomas
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.