BETC Euro RSCG co-founder and co-president to leave
BETC Euro RSCG co-founder and co-president Eric Tong Cuong is leaving the agency to become president of BMI Music, France.
BETC Euro RSCG co-founder and co-president Eric Tong Cuong is leaving the agency to become president of BMI Music, France.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.