Cadbury to sponsor Paula Radcliffe
Cadbury has signed a two-year sponsorship deal with long-distance runner Paula Radcliffe, who was crowned BBC Sports Personality of the Year on Sunday (December 8).
Cadbury has signed a two-year sponsorship deal with long-distance runner Paula Radcliffe, who was crowned BBC Sports Personality of the Year on Sunday (December 8).
Golden Wonder is being forced to ditch a poster campaign after the Advertising Standards Association (ASA) upheld complaints that the ads linked drug culture to crisps. Golden Wonder decided to ignore the advice of the ASA’s pre-vetting service, which advised it not to run the ads. Before launching the campaign in May, Golden Wonder voluntarily […]
Euro RSCG Wnek Gosper, Wieden & Kennedy, Clemmow Hornby Inge and Campbell Doyle Dye have been shortlisted for the £2m Expedia account.
Coca-Cola Great Britain is planning to launch Berry Fanta in the UK in February to build on the success of the carbonated drinks brand. Berry Fanta is a “naturally flavoured berry soda” and was launched in the US in August to take on PepsiCo’s berry-based product Pepsi Blue, which launched in July. Fanta has proven […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.