The Road is Ours
Ford is planning to add a special ‘The Road is Ours’ logo to all its advertising to mark its centenary year celebrations. The car company is planning a series of marketing initiatives to celebrate its 100th birthday in June.
Ford is planning to add a special ‘The Road is Ours’ logo to all its advertising to mark its centenary year celebrations. The car company is planning a series of marketing initiatives to celebrate its 100th birthday in June.
Is pseudo-science to blame for the discovery of an unending array of diseases labelled as syndromes? Iain Murray believes dysfunction is all in the mind On this all the textbooks agree: the very antithesis of marketing is to create a product and then persuade people to buy it. It should happen the other way around: […]
Red Bull is to launch Red Bull Sugar Free this month, the energy drink’s first variant in the UK. The product will be on shelves in Sainsbury’s by the end of next week and key petrol forecourts by the end of January. Other supermarkets and grocery stores should receive stocks between February and March. Red […]
It is a constant revelation to me that the dubious nature of brand stretch (“Power brands begin to stretch credibility”, MW December 12, 2002) is not challenged in a more rigorous manner. The sources made good points, but echoed those made almost ten years ago by Ries & Trout in The 22 Immutable Laws of […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.