Channel 4 expected to take new direction on Saturday nights
Channel 4 is expected to take a new direction on Saturday nights this autumn. The channel intends to screen more factual and history programming, reducing its emphasis on entertainment.
Channel 4 is expected to take a new direction on Saturday nights this autumn. The channel intends to screen more factual and history programming, reducing its emphasis on entertainment.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.