Fox International Channels is launching an advertising campaign worth more than &£1m to promote new Sky Digital channel FX, aimed at men aged 25 to 44. The channel launches on January 12 and the campaign has been created by The Depot. Media is through Walker Media.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?