Your Destiny relaunched as Psychic Interactive
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Beleaguered water company Severn Trent Water has handed all marketing responsibilities for the group to director of customer relations Jonathan Bailey, following the departure of Nic Budden. Budden, who was in charge of marketing, resigned as managing director of Severn Trent’s retail services division following an investigation into his CV and references. This is thought […]
Scottish Courage’s cider brands are thought to be staying within the Publicis Groupe, after its roster agency Leo Burnett took on the UK advertising brief for rival InBev’s Beck’s lager brand. Leo Burnett handles the &£8m advertising business for the Scottish & Newcastle-owned Scottish Courage cider brands, which include Bulmers, Strongbow and Woodpecker. The Publicis […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.