Time Out seeks sponsors

Time Out magazine is looking for a sponsor for its Time Out Eating & Drinking Guide and Time Out Eating & Drinking Awards. The new partner will replace Leffe beer.

The listings magazine seeks a sponsor every year for the Eating & Drinking Guide, although Inbev-owned Leffe had a two-year rolling contract. Previous sponsors have included Perrier, Michelob and Gordon’s gin.

The sponsorship package will include an integrated marketing campaign and a logo on the guide, as well as an in-store marketing campaign and product placement at the awards.

The Time Out Guide is a series of books on food, drink and restaurants for London, New York, Dubai and Paris. The magazine has also published other guides for London, including for students, shopping and health.

The weekly listings magazine was first launched in London in 1968 by entrepreneur Tony Elliott and subsequently launched local versions in various cities around the world.

The magazine is now available in 23 cities, including Sydney, Singapore, Delhi and Lisbon. Elliott remains the owner of the group, which now also has an online presence.