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Join Sir John Hegarty for our world record attempt at the Festival of Marketing
Sarah VizardThis year, the Festival of Marketing will be holding a Guinness World Record attempt and you can be part of it.
Marketers increasingly hiring returning mothers
Leonie RoderickThe marketing industry is more likely to welcome back mothers into the work place than other sectors such as finance and manufacturing, a new study suggests.
Personalisation: a short-term fad or long-term engagement strategy?
Leonie RoderickAs more brands seek to connect with consumers on an emotional level, personalisation has become a novel way to reach out to the masses. But is it more than just a fad?
BP: To futureproof marketers must unite data and brand
Grace GollaschBP marketing boss Nicola Buck urges marketers not to forget about brand building in a rapidly evolving world focused on data.
B2B brands making a promise to customers ‘more likely’ to grow market share
Josh StephensonNew research from the LinkedIn B2B Institute and Warc shows B2B brands making a promise to the customer are more likely to drive positive brand metrics.
Women’s sport viewership breaks records but continued growth ‘not a given’
Molly InnesNew data from the Women’s Sport Trust shows more people watched women’s sport in the first four months of 2024 than ever before.
Britvic increases ad spend by almost 40% to ‘support growth’
Niamh CarrollThe soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.