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Brand audit: RBS
Alison MillingtonA year ago, the state-owned Royal Bank of Scotland (RBS) Group unveiled its ambition of being the most trusted bank by 2020. Although some progress is evident, there is still a long way to go.
Consumer confidence levels continue to grow through March
Kaltrina BylykbashiConsumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.
Our next battle is the cashless society, says The Big Issue’s Paul McNamee
Paul McNameeDespite changing tastes, seismic eruptions on the publishing landscape and a market where people expect to get much of their street print media for free, The Big Issue continues and will hit 200 million sales in Britain this year. The Big Issue was established in response to the seemingly unstoppable rise of street homelessness in […]
Tesla’s marketing team cuts and McDonald’s stillness: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
Nestlé steps up innovation after ‘less energy’ devoted to it during inflation
Niamh CarrollThe FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
‘Show you we know you’: Morrisons’ CMO on its mission to win customers back
Grace GollaschMorrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers need to accept they are no more empathetic than anyone else
Andrew TenzerMarketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.