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Thomas HobbsWith the results of a General Election, a new major campaign from Coca Cola and more setbacks for one of the UK’s big four supermarkets, here are five of the biggest stories from the marketing industry over the last seven days.
Brands need to push inclusivity in order to drive engagement, says ex-BP CEO Lord Browne
Alison MillingtonBrands need to make inclusivity a priority and have role models inside their companies in order to continue to attract talent and drive engagement, according to ex-BP CEO Lord Browne.
Marketing jobs, subscription services, retail sales: 5 interesting stats to start your week
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Marketoonist on marketing math
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PepsiCo names former Kraft Heinz marketing boss as Europe CMO
Grace GollaschFormer Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
‘A 15-year idea’: Speedo celebrates its ‘swagger’ with new lifestyle positioning
Josh StephensonSpeedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.