WPP Group and Hellman & Friedman potential bid partners

WPP Group and investment boutique Hellman & Friedman have emerged as potential bid partners in the battle for Aegis.

WPP Group and investment boutique Hellman & Friedman have emerged as potential bid partners in the battle for Aegis. WPP is known to be interested in Aegis’ market research business, Synovate. Their interest stops short of a formal bid at this stage.