London DM Fair set to draw biggest crowd

The 17th London International Direct Marketing Fair promises to be the biggest yet.

In 1994 11,402 people visited the Fair, and this number is expected to be topped this year. The increased interest has meant the exhibition organisers have extended the conference space by 20 per cent.

Among the highlights of 1995 is the Royal Mail’s “Post-It-Home” facility. This will enable visitors to post all brochures and information back to their offices free of charge.

There is also the launch of a new publication by the Direct Mail Information Service – billed as the definitive guide to research and statistics in the UK direct mail industry.

The Fair, the first under new owners Reed Exhibition Companies (UK), will be held at the Wembley Conference & Exhibition Centre from March 14 to 16.

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