AT&T, the US telecommunications giant which is poised to enter the UK market, is about to appoint Young & Rubicam board director David Gray as international advertising director for Europe, the Middle East and Africa.
Gray headed the Y&R team that pitched unsuccessfully to retain AT&T’s $50m (Ãº33m) corporate and consumer advertising account across Europe, the Middle East and Africa. McCann-Erickson won the business, and it is believed that the agency will report to Gray.
Y&R still handles about $100m (Ãº66.6m) of AT&T work in the Asia-Pacific and Latin America, another $90m (Ãº60m) of media buying in the US and about $30m (Ãº20m) of global business-to-business advertising.
Gray is European managing director of Y&R’s Pirelli account.
AT&T is the world’s largest telecommunications company. It was the eighth biggest advertiser in the US in 1993, with a spend of $516m (Ãº344m). In July last year, it was granted a licence to offer telecommunications services in the UK.