Scholl Consumer Products, the retail to footcare group, is seeking a group marketing director following its decision to centralise international marketing. The new group marketing director will be responsible for overall brand and creative strategy, and will be based at the group’s head office at Windsor. The group plans to cut costs following a business […]
Cereal Partners marketing director Linda Mills gives her opinion.
This month BrandTrack looks at the breakfast cereal market. It’s a sector with wide purchase repertoires, in which television advertising, in-pack novelty promotions and price cutting all play a key part in influencing choice of brand
Poster contractors are preparing to do battle with the Incorporated Society of British Advertisers (ISBA) after its agreement on a new definition of the poster market with the Institute of Practitioners in Advertising (IPA). ISBA has joined the IPA, which gave its decision last month, in agreeing to a definition of the poster market as […]
Northern Ireland comic Frank Carson delivers the endline to the new Littlewoods Pools television and radio advertising campaign with the words: “If you really want to hit the jackpot, play Littlewoods Pools.” The first Pools TV ad (MW last week) goes out tonight (Wednesday). Littlewoods is spending £1.5m on a one-month TV and radio campaign, […]
As Kirk Kerkorian puts in a ú23bn takeover bid for Chrysler, George Pitcher asks why Britain is so barren when it comes to nurturing great self-made tycoons.
Why do big, successful companies, with large marketing budgets, still miss out on business opportunities? Because all too often they blindly accept marketers’ pseudo-explanations and fail to get to the root of the problems.
Hi-Tec Sports, the sports shoes manufacturer and distributor, has made three top marketers redundant. All three were recently brought in from tobacco giant Rothmans UK (MW January 6). The company will also make “significant” reductions in the number of lines it produces as a result of growing competition in a tough market. Charles Kirchner, former […]
Two new radio systems offer music free from ads and chat, but are listeners willing to pay?
Advertisers say their budgets are not keeping up with TV inflation and believe ITV’s comedy and sports output is getting worse, according to a report published this week by media consultants Media Audits. The 1995 Advertiser Survey covers 65 advertisers, which together control an annual ad spend of £500m. The report shows that clients are […]
Leagas Shafron Davis Ayer is understood to have won the ú2m through-the-line Stag Furniture account, although the agency says it has not yet been informed.
Chris Evans’ move to Radio 1, where he starts his daily breakfast show next Monday (24th), could hit GMTV audiences “particularly hard”. One fifth of GMTV viewers say they are more likely to listen to Radio 1 in the mornings because of Evans, according to CIA Sensor, the fortnightly national survey of 500 adults carried […]
BSkyB is to take on Lucozade and Gatorade with its own isotonic sports drink, Sky Sports Drink. It will be launched on May 1 by soft drinks manufacturer AG Barr. The apple and blackcurrant flavoured canned drink will be distributed nationally through supermarkets, cash & carry and wholesale outlets and via AG Barr’s own direct […]
I returned from holiday to read the various articles (MW March 31 and April 7) about my demise and feel I have to correct some statements and implications about me which are, frankly, downright in accurate. 1) I am, as of today, chief executive of the WMGO group plc. I have not stepped down, resigned, […]
Your article “Turned on by Category Management” (MW April 7) begs the question whether category management will lead to the death of the classic brand management career path as we know it. As someone who has crossed over from the client to the agency side, I feel that there are many parallels between the organisational […]