TOP 25 UK ADVERTISING AGENCIES
Total expenditure – all media* RankMay 94 -May 93 -Change 95 94Apr 95 (m)Apr 94 (m)% 11Saatchi & Saatchi328.
Total expenditure – all media*
RankMay 94 -May 93 -Change
95 94Apr 95 (m)Apr 94 (m)%
11Saatchi & Saatchi328.80298.2510.225J Walter Thompson266.67180.1848.00
34AMV.BBDO260.75185.3240.70
42Ogilvy & Mather249.57201.0324.15
56BMP DDB Needham220.77173.0227.60
63DMB&B189.69186.101.978Bates Dorland173.38153.3213.08
89Lowe Howard-Spink172.36144.5119.27
97Grey London166.95158.415.39
1010McCann-Erickson (Lon)160.03143.2211.71112Publicis132.21114.8615.11213EURO RSCG120.90113.756.29
1315Bartle Bogle Hegarty120.53100.0220.51411WCRS115.43115.230.17
1514Leo Burnett113.57106.616.53
1616SP Lintas102.3199.862.45
1718TBWA85.7864.8632.25
1820GGT69.6560.8314.50
1919Young & Rubicam63.8261.254.20
2017CDP54.3172.56-25.15
2124BST-BDDP53.7844.2121.65
2222DFSDB52.9446.4513.97
2325 Foote Cone & Belding48.0243.3610.75
2427Kevin Morley Group43.7339.3911.02
2529McCann-Erickson (Man)42.9834.0126.37
TOTAL3,408.932,940.6115.9Source: Register-MEAL
Expenditure is based on agencies handling accounts of the following kind:
creative only; creative and planning; full service.
*Media coverage comprises TV, press, radio, cinema and outdoor.
Outdoor data for 1995 has been estimated by Nielsen using a forecasting module.