The ITV Network Centre is reviewing its advertising account in advance of an increased ad spend worth 6m next year.
The ITV Marketing Forum – comprising Marcus Plantin, chief executive of the Network Centre, programmers and the heads of the three ITV sales houses – meets next week to draw up a pitch list.
ITV sources claim no decision has yet been made on the agencies likely to be considered, but a senior ITV source says they will be looking at full-service agencies. Lowe Howard-Spink and WCRS have both been mentioned in connection with the account.
Incumbent Grey is confident of a place on the pitch list, although sources at the agency say there have been disputes with ITV over creative work.
“Grey was appointed to handle short-term activity and we have to look at who will execute a more complete communications plan for the next two years,” says a senior ITV source. “There’s a possibility Grey may execute it.”
ITV has come under pressure to put money behind a marketing push to counter this year’s loss in audience share.