Roar Marketing & Promotions, part of integrated marketing and communication specialists the Roar Group, has been appointed by Hoverspeed Fast Ferries to conduct its Christmas 95 promotion on both sides of the Channel.
Quaker Oats is launching a promotion on its Sugar Puffs brand this autumn. The campaign ties in with a new Gerry Anderson TV show called Space Precinct. Stickers from Panini associated with the show will be available in-pack and a free mail-in will offer a selection of six characters from the programme.
The Sales Promotion Consultancy Association has announced four new committee members: Mark Beasley from Marketing Perspectives, Sue Day from FKB Carlson, IMP’s John Quarrey and HH&S’s Paul Vines.
Salisburys, the luggage and fashion accessories retailer, has just run a six-week themed promotion targeting last-minute holiday shoppers through marketing constancy Coaxis. Customers spending more than 50 at Salisburys will receive a free panoramic camera plus 1 off film and processing.
Copyright Promotions, the licensing agency, has teamed up with women’s magazine Cosmopolitan to produce a range of clothing, footwear and accessories. The programme will eventually be extended to include home furnishings, ceramics, glass, tinwear and food. Third-party promotions are also planned.
Granada Theme Parks and Hotels has appointed door-to-door marketers The Leaflet Company to help promote the opening of its 3m Coronation Street attraction in Blackpool. The World of Coronation Street includes a life-size version of the original street.
BT has begun sending clients chocolate telephones. The promotional product comes from Geneiva Chocolates.
Esso has launched a multimillion-pound scratchcard promotion through Geoff Howe Associates. The Drive Time campaign will operate alongside the Esso Collection loyalty scheme and offer a range of instant win prizes including ten Lotus Esprit cars.