Thomas Cook is understood to be approaching retailers and financial service companies to launch a loyalty scheme that will rival Air Miles. According to a source who has been approached by Thomas Cook, the scheme works on a points system similar to the Shell Smartcard. Retailers and other companies who subscribe to it will add […]
Air Miles marketing director Stephen Taylor has left the travel incentive company to join Safeway and take a lead role in its loyalty card programme. Taylor will report directly to Safeway director of brand marketing Roger Ramsden. He will take the title of electronic relationship marketing controller and be closely involved in Safeway’s ABC loyalty […]
I read Mary Lewis’ article “The personal touch” (MW September 22) on personal care products, the targeting, marketing and branding of which is far more complex than she depicts, and would like to set the record straight on a number of points. Yes, Durex is a valued client of The Pea Green Boat and we […]
These days, the retailer, or middleman, has it good: ownership of the customer relationship, and the facility to cream off a profit at the end of a complex supply chain. Now the information revolution has opened the way for the manufacturer to
Brands Bought The hottest August this century saw intense activity in the impulse ice cream sector. Consumers named 67 brands of cornet, lolly, ice cream bar or individual tub, making this one of the most crowded and diverse sectors that Brand
Interview with Birds Eye Wall’s marketing director Michael Hebel
British children hate Coca-Cola and Studioline ads, love Nike and Andrex ads, and watch over nine hours of TV on a Saturday, according to the 1995 schools survey by the Business Development Partnership. BDP surveyed over 1,100 seven to 16-year-old girls and boys, asking them about everything from their favourite crisp flavours to their career […]
BP Oil is understood to be talking to off-licence chain Thresher about a loyalty scheme in a move which risks the wrath of the anti drink-drive lobby. The petrol giant is understood to be looking at a smart card-based loyalty programme to launch in the latter half of next year along the lines of Shell’s […]
Cordiant has sacked the president of Saatchi & Saatchi France, apparently in an attempt to take full control of the company.
Sections ’95, the title of two rival studies by CIA and Leo Burnett, puts the readership of newspaper sections firmly on the stand. Nick Higham is currently BBC’s media
The rewards are great for inventive companies that are willing to integrate their marketing functions. Sophie McKenzie looks at Trebor, which has invested in adventure-linked campaigns for its confectionery brands
Korean car manufacturer Daewoo launches its secondhand car business, Daewoo Resale, at the end of this month, backed by a television campaign through Duck-worth Finn Grubb Waters. The commercial emphasises that Daewoo puts all its secondhand cars through its own tests, an AA inspection, and carries out two independent history checks before the vehicle goes […]
When are you going to put a stop to your letters page being usurped by salesmen masquerading as marketing directors, claiming to have been misrepresented, simply so they can get a 19p plug for their company, product or service? As a marketing consultant in brand development (I’m in the London phone book), this sort of […]
Bates Worldwide in New York has won the $40m (26m) Electronic Data Systems Corporation account, which will involve producing a global branding campaign. The appointment follows a seven-month review that began when EDS, which is owned by General Motors, decided to find a single agency to handle its advertising worldwide. A small agency, Goldsmith/Jeffrey, has […]
Grand Metropolitan has scrapped its food sector structure and made the food group’s chairman and chief executive David Nash redundant. He will receive more than 900,000 in compensation. The move is part of a wider restructure within Grand Metropolitan which is facing the retirement of group chairman Lord Sheppard next March. George Bull, currently group […]