Somerfield roll out new store design

Somerfield is following the lead of supermarket giants Tesco, Safeway and Sainsbury’s by rolling out its new-look stores to improve customer service.

The chain is rebranding 620 Gateway stores under the Somerfield name. So far, 20 Gateway stores have been converted to Somerfield with the new format.

Somerfield marketing director David Coles, who joined the chain in April from Safeway, says the new design has been made from the consumers’ perspective. “This is a major opportunity for us to give the Somerfield brand values beyond the price equation,” he says.

It includes removing soft drinks and sweets from the checkout areas. Rotisseries and in-store bakeries have been introduced as have “space-efficient” freezers and shelving units. The new stores also include mother and baby parking bays, a range of new trolleys and covered trolley bays.

Coles says the new design, which is 15 per cent more expensive than the previous one, will be introduced at a rate of four stores a week.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here