Month: November 1995

This summer’s unprecedented hot spell left British industry gasping for breath as sales in many sectors wilted. Now retailers are looking for ways to predict unseasonable weather and prepare for the changes.

Migraine sufferers beware, Tesco is launching your worst nightmare – Cheddar cheese with chocolate chips. The product, which is available this week from Tesco delicatessen counters, is just one of a range of “speciality cheeses” the store is introducing. Others include mature Cheddar sandwiched together with fruitcake, Stilton with cherries, and pineapple and orange-flavoured cheese. […]

While applauding the request by Lynn Ross for more sublety in sanpro TV advertising, I have to ask the question, where has she been for the past 12 moonths? In that time, Lil-lets, the leading non-applicator tampon, has re-launched and at the same time in- troduced a new applicator variant and increased overall house share […]

Somerfield is following the lead of supermarket giants Tesco, Safeway and Sainsbury’s by rolling out its new-look stores to improve customer service. The chain is rebranding 620 Gateway stores under the Somerfield name. So far, 20 Gateway stores have been converted to Somerfield with the new format. Somerfield marketing director David Coles, who joined the […]

Coca-Cola is tying with Walt Disney to create a new agency to handle the worldwide advertising for its main Coca-Cola account. This is the second time Coke has sent shock waves through the agency world with its main brand business – the first time was in 1993 when it moved the creative account out of […]

Harrods has brought in former UK Revlon marketing director Rebecca Dillon to join its marketing team. The London store confirmed that Dillon has started work at Harrods as a consultant after group marketing director Nancy Prall left last month (MW October 27). A Harrods spokesman says Dillon has been hired as a consultant and that, […]

Shops are filling with Christmas goods, and advertisements are full of Christmas cheer. However, using television to reach children is becoming a complicated matter. Children still enjoy ads and are influenced by them when deciding which presents they want, but their viewing patterns are more varied than they were a few years ago. Three million […]

If Tony Blair can win the confidence of British industry for New Labour, the marketing sector may well be in for a ‘boost’.

Saab GB has appointed Jonathan Nash as its new general marketing manager, nine months after the previous occupant of the post left. He was previously general manager sales at the company but the two jobs have now been combined, with Nash taking overall responsibility for all advertising and marketing. Nash replaces Geoff Acton who left […]

BAT Financial Services has appointed Grey London and Grey Integrated to develop a brand portfolio for its three financial services companies – Allied Dunbar, Eagle Star and Threadneedle Asset Management. The move, which calls Ogilvy & Mather’s hold on the 6.2m Eagle Star account into question, confirms the move to integrate BAT’s financial services companies, […]

An update on that Frank Lowe Amex bill which went so disastrously astray in Manhattan recently (MW, November 3). Word reaches the Diary that the Lowell Hotel has issued a handsome apology to Mr and Mrs Lowe, after the bill inexplicably arrived under the door of Martin Sorrell – who happened to be staying in […]

Migraine sufferers beware, Tesco is launching your worst nightmare – Cheddar cheese with chocolate chips. The product, which is available this week from Tesco delicatessen counters, is just one of a range of “speciality cheeses” the store is introducing. Others include mature Cheddar sandwiched together with fruitcake, Stilton with cherries, and pineapple and orange-flavoured cheese. […]

Compensating agencies for unsuccessful pitches has been a thorny issue for years. But paying clients to pitch is likely to be even more controversial. That has not stopped the Qatar-based Power Lubricants, an affiliate of the engineering conglomerate Allied Energy Resources, sending out invitations to a cluster of advertising and direct marketing shops across Belgium […]

Somerfield is following the lead of supermarket giants Tesco, Safeway and Sainsbury’s by rolling out its new-look stores to improve customer service. The chain is rebranding 620 Gateway stores under the Somerfield name. So far, 20 Gateway stores have been converted to Somerfield with the new format. Somerfield marketing director David Coles, who joined the […]

As more companies adopt database marketing techniques to tailor their goods and services to consumer needs, so, in turn, consumer information will become more valuable. Alan Mitchell predicts that customers