GQ Magazine is to drop its policy of competing with Loaded magazine under new editor Angus McKinnon. McKinnnon is known to believe that the December issue of the style magazine, which carries Wonderbra model Eva Herzigova on the front cover and a 18-page lingerie feature, will be the “very last time” the magazine will run […]
EMAP Consumer Magazines is to appoint its first corporate sales and marketing director. The position, which will be responsible for group advertising across all titles from Elle to FHM, will report to EMAP Magazines’ chief executive, Tom Moloney. The new director will also have responsibility for research and marketing support for sales teams, providing added-value […]
Littlewoods Pools is centralising its entire 16m advertising account into one agency and is holding a three-way pitch for the business. Lowe Howard-Spink, Bates Dorland and D’Arcy Masius Benton & Bowles are understood to be vying for the work. A spokesman for the company says that the pitch is for combined Littlewoods Pools, Spot the […]
Your article on the introduction of Walksort (Royal Mail sorts out the postie’s walk, MW October 16) contains an inaccuracy. The discount for Walksort is 40 per cent. This is not in addition to the existing Mailsort discounts but simply from the standard postage rates applicable. Nick Smith Trial co-ordinator Walksort Royal Mail London EC1
Seagram is launching its Morgan’s Spiced rum brand nationally with a 4m marketing budget to take on Westbay Distributor’s new Bacardi Spice brand. Morgan’s Spiced has been on test in Scotland and Tyne Tees for four years. It is a golden rum, flavoured with spices, and is 35 per cent proof by volume. Seagram has […]
I read the Diary article about how Martin Sorrell was mistaken for Frank Lowe with fascination (MW November 3). I find this baffling, not least because the two men bear absolutely no resemblance to each other, but because Frank Lowe appears to be Chris Tarrant’s long-lost twin, and Martin Sorrell could moonlight on Countdown as […]
BT is promoting itself to business customers as better value for money than its rivals in a new campaign which is due to break next February. BT is expected to appoint Abbott Mead Vickers.BBDO to run the campaign which is thought to be worth between 3m and 7m. However, the appointment will have to be […]
In an otherwise interesting story regarding my company, Carlsberg-Tetley creates npd team to launch “new age” alcoholic drinks (MW October 27), it seems your reporter could not resist a petty sideswipe in the last paragraph regarding our acting marketing director, Doug Scott. We have been subject to intense scrutiny over recent months by your magazine […]
GQ Magazine is to drop its policy of competing with Loaded magazine under new editor Angus McKinnon. McKinnnon is known to believe that the December issue of the style magazine, which carries Wonderbra model Eva Herzigova on the front cover and a 18-page lingerie feature, will be the “very last time” the magazine will run […]
Man behind the launch and closure of Persil Power marks third top departure from Lever this year
The Government, painfully aware of its slender majority and a looming General Election, will have some skilful juggling to do when Parliament reconvenes. The Queen’s speech will unveil legislation – such as the Broadcasting Bill – which will h
In an otherwise interesting story regarding my company, Carlsberg-Tetley creates npd team to launch “new age” alcoholic drinks (MW October 27), it seems your reporter could not resist a petty sideswipe in the last paragraph regarding our acting marketing director, Doug Scott. We have been subject to intense scrutiny over recent months by your magazine […]
The ITV airtime market is being disrupted by the number of agencies which have failed to fulfill their 1995 airtime deals with sales houses. Money from agencies’ debts with sales houses is believed to be moving rapidly into the market and skewing the station average price trading system by artificially bolstering demand. Laser Sales is […]
The Burton Group is looking to move more of its advertising out of house. Dorothy Perkins, its womenswear retail chain, is in discussions with several agencies. Earlier this year Debenhams appointed TBWA to handle its “The Difference is Debenhams” account, while in July Burton Menswear hired Mellors Reay & Partners for its Burton Menswear – […]
Man behind the launch and closure of Persil Power marks third top departure from Lever this year