Month: December 1995

Heinz UK hunts heads for two new grocery units

Marketing Week

Heinz UK is hunting for two new managers for its biggest division, grocery products. The executives will run the new canned goods and soups sectors as part of an ongoing restructure. The grocery products division – which accounts for about 60 per cent of Heinz UK’s 600m turnover – is to be split into three […]

Is Forte planning a life of leisure?

Marketing Week

The Diary could swear it spotted the beleaguered hotelier, Rocco Forte, last Friday – just hours before Forte Plc published a document in defence of Granada’s hostile bid for the company. That defence has already cost the organisation tens of millions of pounds. But Sir Rocco was not emerging from one of his flagship hotels, […]

Sting in the tale of Winner’s calls

Marketing Week

The Diary has received a letter from the office of film director Michael Winner concerning the diary entry “Call CLK and you’re really on to a Winner” (MW November 3). The piece said that Winner’s phone number was just one digit out from that of brand specialists CLK, and the famous film director had been […]

Forte ditches Happy Eater

Marketing Week

Forte is axing its Happy Eater and Crest brands in the fight to defend itself against Granada’s 3.4bn hostile bid. In its defence document, it says that it will concentrate its hotels business on five “clearly defined brands”. Those brands are Exclusive, Meridien, Heritage, Posthouse and Travelodge. Crest is one of the group’s four star […]

Satellite firm calls pitch for global brief

Marketing Week

Global mobile satellite communications company Inmarsat is looking for an agency to handle a 6.4m worldwide campaign. Inmarsat describes itself as an intergovernmental organisation, made up of 79 member countries. Participating companies include BT. It buys satellites, launches them and controls them in orbit, allowing any two parties with the right equipment to communicate with […]

Allied Domecq loses Euro marketing chief

Marketing Week

Allied Domecq has been dealt a severe blow after its European marketing chief Chris Banks re-signed to move to rival drinks company International Distillers & Vintners as international marketing director. Banks moves to the Grand Metropolitan-owned operation only seven months after taking up his role as marketing and strategic planning director for spirits and wines […]

Orange let off the hook in OFT inquiry

Marketing Week

Mobile phone network Orange has escaped with a slapped wrist, following a five-month investigation by the Office of Fair Trading into price fixing (MW August 11). The inquiry was precipitated by a string of complaints from consumers and retailers alleging that Orange was breaching the Resale Prices Act. The legislation makes it unlawful for a […]

‘Sour grapes’ leave nasty aftertaste

Marketing Week

I must strenuously object to the startlingly unjust and untrue accusations levelled at the management of The Times for its running of the pitch which we recently won (MW December 8). It is amazing that a professional journal could be so obviously puppeteered by the sour grapes of some agency bigwigs who got fairly and […]

BASTE WISHES FOR YULETIDE

Marketing Week

Dreading yet another Christmas lunch of dried-out turkey and soggy vegetables? Why not try some of these fabulous alternative recipes, served up by the cream of the marketing fraternity, with a large pinch of salt. Helen Jones tucks in

Viva! founder to head new Spero wing

Marketing Week

Katy Turner, founder of women’s radio station Viva! and former sales and marketing director of Golden Rose Communications, has been appointed managing director of a new media promotions company – Creative Media Partnerships. Turner, who left Golden Rose earlier this year following an illness which prevented her seeing Viva! through to launch, took up her […]

Soused Herring is in deep water

Marketing Week

Magistrates in Basingstoke, Hampshire have issued a banning order to off-licences and pubs in the area, stating that they face a fine of up to 5,000 if they serve alcohol to vagrant John Keogh, who they have branded a “habitual drunkard”. Wanted-style posters have been issued to about 100 shops, pubs and bars in and […]