…as rival hits out at Camelot for stalling Instants to ‘boost profits’

Camelot is deliberately holding back on developing new games for its loss-making Instants scratchcard game so it can boost profits, according to rival scratchcard operator Scratch-n-Win.

Scratch-n-Win chairman Lord Mancroft says he believes Camelot is stalling new game development so Instants sales will fall, and losses will be reduced. Weekly sales of Instants fell to an all-time low of 16.9 million two weeks ago.

Camelot is obliged by the 1993 Lotteries Act to sell scratchcards but it effectively has to cross-subsidise the Instants losses from its weekly Saturday draw game. The weekly draw gives it a profit margin of about two per cent, against a loss of up to five per cent on Instants.

Mancroft says Scratch-n-Win has launched two new scratchcard games over the past month, the Jockey Card on behalf of the Injured Jockeys Fund and the Olympic Game for the British Olympic Association.

Camelot admits scratchcards make a loss, but says that together with the on-line game, they are profitable overall. A spokesman says: “It is untrue to say we are not committed to scratchcards. It is important to keep refreshing the brand and keep new players coming in, some of whom will then play the on-line game.”

Camelot is introducing a new scratchcard game this week called Cash Vaults.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here