Eva ‘pushes up’ MW readership

As summer’s lease draws, wetly, to a close, how pleasant to turn to the letters page in today’s MW and be greeted with Eva Herzigova’s ample charms…again. Eva and her Wonderbra appear to have become, for your art director at least, a visual shorthand for any story involving advertising standards. This arresting image seemed rather fresh in my mind and, yes, when I looked out your August 9 issue, there she was.

Are you afraid of plunging readership? Or perhaps you want to push up subscriptions? Carry on like this and I’m sure many more readers will cleave to Marketing Week. After all, an interesting letters page is the foundation of good reader relations.

Andy Maslen

Sales & marketing director

Euromonitor

London EC1

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