…but it’s not a personal attack

By

I congratulate Simon Esberger on his near-award winning strategy in press but my observations were not about the use of a single media.

Rather, I was interested in the contribution the total media investment makes to campaign effectiveness. “Oliver & Claire” was one of the illustrations used and my article was in no way a personal attack on Mr Esberger.

I was writing an opinion column.

Voltaire said “I disapprove of what you say but I will defend to the death your right to say it”.

I am only a consumer, after all.

I look forward to seeing the successful strategy repeated.

Phil Georgiadis

Chief executive

Initiative Media

London WC1

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