Demon Internet picks BMP arm for 4m task

New media company Demon Internet has appointed BMP InterAction, BMP DDB’s new media division, as the first agency to handle its 4m account.

BMP InterAction beat Abbott Mead Vickers.BBDO to the business. The launch campaign will be wide-ranging, covering press and possibly TV.

Samantha Smith, Demon’s marketing director, says: “We chose BMP because it had a balance between an innovative understanding of new media and the substantial weight of a big agency, which we will need.”

Smith will not confirm the amount that she will spend but calls it “significant”. She says, however, that in recent months Internet companies which have advertised heavily, have begun to gain market share.

According to EMAP Online’s Internet Marketing Hot List, CompuServe is the leading Internet service provider in the UK, with 400,000 members, America Online has 120,000, Microsoft Network has 105,000, and Demon is fourth with 90,000.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here