Dogged by its ‘ladies’ unflattering image Avon has spent 20 months on a product and distribution makeover. If the company can get its appearance right then it is well primed to take advantage of the convenience of mail order.
Cosmetics company L’Oréal is shifting 15m of Laboratoires Garnier and Plénitude advertising business out of Foote Cone & Belding and into Publicis.
The debate generated by the RSL research on the value of sponsorship, your editorial coverage and subsequent letters all raise key questions for commercial sponsors of sport. The Institute of Sports Sponsorship represents the leading sponsors of sport in Britain, who remain convinced of its value. But that value exists only when the cost is […]
Mercury Communications marketing director Simon Esberger is poised to quit the company after withdrawing from the race to take the top marketing role at soon-to-be-launched Cable & Wireless Communications. As a result, Bell Cablemedia executive director of marketing Ruth Blakemore is emerging as the favourite to take the top job at C&WC – the product […]
Exclusive Marketing Week research shows that marketing in education is still seen as a peripheral activity on which expenditure is relatively low but where room for expansion is huge. Tom O’Sullivan reports from the chalk face
Ric Cowan, marketing director of Greenalls Inns, is leaving after his post was axed in a restructure involving 100 redundancies. Cowan is leaving in June after eight years with the company “to pursue other business interests”, according to Greenalls. Until then, he has agreed to oversee the restructure with the newly appointed marketing chief Nader […]
The marketing director for Ribena, Lucozade, and Horlicks, Andrew Armstrong has been made redundant, following the reorganisation of SmithKline Beecham’s nutritional healthcare department. From now on, the category directors for each product will report directly to the general manager, dispensing with the need for the marketing director’s role. A spokeswoman for the company says Armstrong’s […]
If advertisers still had the nous of our Neanderthal forefathers, surely car commercials would make more sense?
Whitbread Pub Partnerships is looking for a new marketing director following the departure of Andrew Thorpe. Thorpe, who left “by mutual consent” according to a company spokesman, had a board position within the division and reported to managing director Stewart Miller. Whitbread Pub Partnerships manages a business of about 2,200 pubs, mainly on 20-year leases […]
The British may work the longest hours in Europe, but they haven’t forgotten how to enjoy themselves: leisure is a serious matter. John Clemens explains. John Clemens is chairman of the Continental Research
I was saddened to hear that over 400 life-size cut-outs of Pamela Anderson that appeared in Pizza Hut restaurants across the UK had all been stolen within a few hours and that the last seven cardboard Pammies were then taken from the car of Diane Stafford, Pizza Hut’s marketing manager. Stolen cut-outs and posters cost […]
MD Foods is introducing the first branded UHT milk, which it claims tastes exactly like fresh milk. It plans to call the brand Tastes Like Fresh. The Danish company has spent 2.8m over one year developing the technology to reproduce the taste of real milk in a long-life product. It is understood to have hired […]
Pools operator Vernons is poised to become the first organisation other than Camelot to raise funds for the National Lottery. The two companies are planning a tie-up using Camelot’s National Lottery retail terminals to sell pools games developed by Vernons. But lottery regulator Oflot has told them that a joint-venture could be confusing for players, […]
I write to correct some inaccuracies in “Turtle Wax marketing head in sudden exit” (MW March 14). Steve Chandler wasn’t head of marketing for Turtle Wax. Turtle Wax is a privately-owned US company and I am UK marketing manager. Color Magic is a car polish, not a lubricant. Turtle Wax manufactures Color Magic in its […]
Advertising agency Leagas Delaney is planning to break away from its owner Abbott Mead Vickers.BBDO. The agency, which is a wholly-owned subsidiary of AMV.BBDO, has billings of 70m and has retained accountant KPMG to value the business. It has already talked to potential buyers. While Leagas Delaney has yet to decide what kind of deal […]