Carlton Communications is expected to begin selling advertising packages across cinema, video and TV and will relaunch Cinema Me-dia as Carlton Screen Advertising. The move will mean that advertisers will be able to create an association with a particular film throughout a cycle spanning a year to 18 months. They will be able to advertise […]
Dogged by its ‘ladies’ unflattering image Avon has spent 20 months on a product and distribution makeover. If the company can get its appearance right then it is well primed to take advantage of the convenience of mail order.
A new report into financial services and loyalty cards – revealed exclusively to Marketing Week – shows that achieving high awareness does not necessarily translate into successful customer conversion.
The Health Education Authority is tying up with children’s chain The Early Learning Centre to produce a range of clothes to protect children from sunburn and so reduce skin cancer. The clothes, sold through the chain and called the Sun Cool range, will be launched in April. They will be made out of tightly woven […]
Motor breakdown company Green Flag is planning to move into home security and financial services. The company, which sprang to national prominence with its sponsorship of the England national football team, hopes to launch both services by the end of the year. The home protection scheme will include an alarm service which will be linked […]
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Procter & Gamble is understood to be reversing its policy of axing laundry detergent sub-brands, with the planned launch of an extension to the Ariel range called Colour Plus.
This general election promises to be the dreariest in living memory. Apart from a few diehard Tory supporters who fervently believe in miracles, no one seriously expects the pollsters to get it wrong this time round. According to Gallup’s latest offering, Tony Blair’s party is now 28 points in the lead which, even allowing for […]
Never let the facts get in the way of a good story – (David Benady’s “Millennium Hiring Sparks Political Row” MW February 21) – particularly when you can sensationalise instead. The so-called “Muirhead Affair” does not justify Mr Benady’s feverish billing – nor does your wildly over-the-top editorial’s bizarre comparison of 18th-century nepotism and the […]
As the debate over TV inflation rages, Phil Georgiadis looks to the magazine market and concludes that ‘genre’ channels that do not attempt to provide all-round entertainment for every viewer may be the solution. Phil Georgiadis is chief execu
Top ad man Trevor Beattie claimed in a recent newspaper interview that advertising would soon be bombarding us from all directions – even from “underneath the toilet seat”. The Diary can now reveal just how right he is, thanks to eagle-eyed Raoul Pinnell. Pinnell, Shell’s branding and communications supremo, was travelling on an Alitalia flight, […]
As something of a lightning conductor for the fashion scene, the Diary was intrigued to see a trade press ad for a “yoof” marketing conference inviting readers to “come and hear the latest youth marketing techniques”. The ad for the “youth perspective 2” event, run by Haymarket Conferences and set to be held at trendy […]
Britvic’s new campaign for Robinsons fruit drink sees Bob Holness, host of TV quiz show Blockbusters, feature as a star victim in a series of who dunnit? spoofs. There are three episodes, each comprising three different versions. The first episode is the accusation, the second covers the alibi, and the third reveals the killer’s true […]
This weekend Toyota and The Daily Mail are launching a joint promotion and advertising campaign based on the film Space Jam, which features Bugs Bunny and Michael Jordan. The campaign, by Saatchi & Saatchi, includes national press, 48-sheet posters, and Virgin Radio ads. Media has been bought by Zenith. The Daily Mail will run a […]
Saatchi & Saatchi has won the 75m global account for US airline Delta. The agency beat Ogilvy & Mather and Ammirati Puris Lintas in the final pitches late last week.