Up to half a million UK consumers a month could be shopping online by the end of 1997, according to NOP research published this week. A survey of Internet use in December found 250,000 UK Internet users had made an online purchase over the four-week period. Computer hardware and software top the list, with 27 […]
I have followed the recent debate on sponsorship with interest (MW February 28, MW March 7), but it seems to me that, in the various deliberations on the subject, almost everyone appears to be missing the point. I say almost because Roger Baird at least is right when he reports that it is not enough […]
A new report into financial services and loyalty cards – revealed exclusively to Marketing Week – shows that achieving high awareness does not necessarily translate into successful customer conversion.
Bra manufacturer Playtex is looking at developing its Wonderbra brand for teenagers. Since Sara Lee switched the Wonderbra licence from Gossard to Playtex in 1991, Playtex has revol- utionised the 30-year-old bra as a sexy and trendy item. Playtex has always said the relaunched Wonderbra is designed to appeal to all ages, but it claims […]
Motor breakdown company Green Flag is planning to move into home security and financial services. The company, which sprang to national prominence with its sponsorship of the England national football team, hopes to launch both services by the end of the year. The home protection scheme will include an alarm service which will be linked […]
ITV is bringing back Baywatch, five months after it was ditched, in a desperate effort to restore Saturday night ratings. The beach-based drama famous for flimsy story lines and swimsuits is resuming its peaktime Saturday night slot. The move comes as its replacement, Sabrina the Teenage Witch, achieved viewing figures of only 4.9 million, less […]
The British may work the longest hours in Europe, but they haven’t forgotten how to enjoy themselves: leisure is a serious matter. John Clemens explains. John Clemens is chairman of the Continental Research
With the supermarket wars at their zenith, why is Safeway rethinking strategy and threatening to switch all its budget to television ads?
The Independent Television Com-mission is fighting off criticism that it has relaxed Channel 5’s retuning targets, to avoid an embarrassing second delay to the station’s launch. The ITC last Friday gave C5 the all-clear to begin transmission on March 30, stating the channel had satisfied the condition that 90 per cent of those affected by […]
Guinness Brewing Worldwide has created a new global planning role within its central marketing team to improve insight into consumer thinking. The appointee to the post of consumer planning director will have a salary package of about 100,000, and report to Nick Fell, GBW marketing director. He or she will have one of four key […]
L’Oréal UK marketing chief Jeremy Schwartz to be Coke’s north-west Europe marketing director
Ian Ramsay, general manager of food giant CPC in the UK, and president of the Incorporated Society of British Advertisers (ISBA), is moving to Brussels to take up a European-wide role for the food group. CPC operates in more than 20 countries across Europe, the Middle East and Africa. Knorr accounts for more than 50 […]
The Financial Times may drop its famous “No FT. No Comment” strapline, following the reappointment of Delaney Fletcher Bozell and its media arm 20/20 Media to the 7m global business. Michael Murphy, the new director FT UK, confirmed the continued use of Ogilvy & Mather’s renowned copyline was being considered. He says: “We want the […]
Esso is understood to have dismissed potential client conflict issues and reappointed JWT to handle its 12m UK media buying and planning. The surprise move will mean that JWT in London will handle Esso’s media and Shell’s creative account. Shell appointed JWT in January to handle its 55m pan-European creative work and account handling. The […]
The TSB has pulled out of its deal with the British Athletics Federation (BAF), forcing the BAF to seek a replacement shirt sponsor. The TSB has withdrawn because of its merger with Lloyds Bank, says the BAF. Barry Snellgrove, commercial director of the athletics body, says it is now in talks with potential sponsors over […]