Clarify blurred MediaVision

I was slightly perturbed by some of the comments in your article on media independents in Scotland (MW August 28).

I explained to your reporter that the reason MediaVision was separately branded was partly because of the local market needs but also, and importantly, be-cause of the ownership and shareholding structure.

I did suggest that she spoke to MediaVest Manchester about the operation. If she had done this, she would have established that Media-Vision already has billings of 20m, a staff of six and will make a profit in its first year.

It seems to me that those firm facts are of somewhat more value (if slightly less sensational) than an unnamed source (presumably a competitor) who believes it might flop.

Jim Marshall

Chief executive

MediaVest

London SW1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here