Woolfenden joins Express in recovery bid

Paul Woolfenden, promotions director at the Telegraph Group, is to join Express Newspapers as marketing director.

He replaces Justin Jameson, who returns to a career in consultancy, and will report to Express Newspapers managing director Nicholas Rudd-Jones. He will be responsible for marketing The Express, The Express on Sunday and the Daily Star.

Rudd-Jones says: “Having halted The Express’ decline in sales, we are now ready to go on the offensive.”

This month the Express launches a four-week promotional game on Saturdays, offering readers the chance to win Virgin vouchers worth 5 to 5000.

The Virgin Mega Hot Ticchets Game starts on February 28, through sales promotion agency IMC.

Tokens will appear in the paper offering weekly promotions from Virgin, including savings on Virgin Holidays, Virgin Express flights and discounts at Virgin Megastores and West End theatre and dinner pachages.

The game will be supported with direct mail to 300,000 UK housholds and TV advertising.

Meanwhile, John Stroud, currenly IT director at Pearson Professional, has been appointed to the newly-created position of head of IT at Express Newspapers.

He will also be a member of the management group at Express Newspapers reporting diretly to Rudd-Jones.

See Media Analysis, page 16.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here