Virgin and RAC link up for holidays

Virgin has joined forces with the RAC to launch a range of co-branded themed holidays.

The joint initiative, called Classic Global Drives, features ten driving holidays in the US, Australia and South Africa which will be promoted in co-branded brochures.

The brochures will be sent to RAC members and will also be available from the direct operation Virgin Holidays.

The news coincides with Virgin Holidays’ first European product, called Virgin Sun, which offers short-haul holidays.

Virgin Holidays offers trips to the US, the Caribbean, the Far East, Australia, South Africa and Mauritius and is expected to carry 250,000 passengers during the 1996/97 travel season.

Classic Global Drives include film and music inspired routes, such as Steve McQueen’s ride through San Francisco as featured in the movie Bullitt, Thelma and Louise’s drive along the Grand Canyon from the film of the same name, and a drive along Route 66.

Virgin and the RAC will also offer holidaymakers the option of travelling the routes in classic American cars, such as Cadillacs and other convertibles.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here