Children’s body pushes for a zone in the Dome

Children 2000, the company which lobbies to promote children’s interests in National Lottery and millennium spending, is calling for a “children’s zone” to replace the beleaguered Spirit Zone in the Millennium Dome.

The Spirit Zone, the area of the Dome devoted to religion, is lacking 12m worth of sponsorship.

Children 2000 is writing to Jennie Page, New Millennium Experience Company chief executive, and to the Department of Culture Media & Sport, with its alternative proposals today (Wednesday) for an area designed to appeal specifically to youngsters.

Susan Stranks, a former presenter of children’s TV show Magpie who runs Children 2000, believes a children’s zone would attract both sponsors and children to the event, which opens on New Year’s Eve 1999. She says she is already talking to a number of potential sponsors.

“A children’s zone could be exciting and spiritual in the broadest sense. Children are a more sponsor-worthy focus,” she says. Her ideas range from a Great Glass Elevator, based on Roald Dahl’s Charlie and the Chocolate Factory books, and a chocolate factory which produces “millennium munchie bars”.

A survey by research group MORI earlier this year showed that after healthcare, the majority of the public wants lottery cash to be spent on improving children’s lives.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here