Clark & Taylor clinches Ideal Home account

Clark & Taylor has won the 2m advertising account for the Ideal Home Exhibition, which is to relaunch next year with new branding.

Clark & Taylor has won the 2m advertising account for the Ideal Home Exhibition, which is to relaunch next year with new branding.

The account was previously held by Mortimer Whittaker O’Sullivan, but was handed to C&T without a pitch.

Last year, 1.2m was spent on advertising for the exhibition, according to ACNielsen-MEAL.

C&T will handle a similar sum, and carry out direct marketing work. It will also work on additional exhibitions run by the Daily Mail Group Home and Leisure division.

The Ideal Home Exhibition attracts about 500,000 visitors every year, but it has lost its reputation as the premier destination for people seeking ideas about the home to furniture stores such as Habitat, Ikea and out of town retailers.

The exhibition is trying to attract younger, higher spending customers.

A strategic brand review is expected to show that the focus of the show ought to shift away from exhibitors to customers.

The exhibition’s logo has been redesigned by jones knowles ritchie.

C&T was appointed by DMG group show director Tim O’Neill, who previously worked for Granada and Whitbread. He was unavailable for comment.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here